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Every day on a high note

HiHo’s founders – Alastair Handley and Saj Shapiro – proved that people and profit can thrive in harmony. At their previous company, Radicle, they rebuilt culture from the inside out – achieving 400% growth, Deloitte’s Best Managed status, and successful exit to one of Canada's largest banks

Their philosophy, inspired by the Japanese concept of ikigai, is simple: when people align purpose with performance, work stops feeling like work.

With HiHo, they’re helping organizations worldwide measure, understand, and replicate those peak moments – turning culture into a measurable advantage.

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Meet the Team

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  • Purpose-Driven Leader & Cultural Revolution Mentor

    Alastair has a dangerous belief: that exceptional business results come from helping talented people find their professional sweet spot. After co-founding Radicle in 2008, he and Saj proved this wasn’t just wishful thinking by transforming their own company culture and watching it explode into 400% growth and a spot on Deloitte’s Best-Managed Companies list. The cherry on top? A successful acquisition by one of Canada’s major banks.

    These days, Alastair spends his time as a cultural revolution mentor (yes, that’s a real job title), working with leaders who are smart enough to bet that aligning individual purpose with business strategy might actually be the ultimate competitive advantage. Armed with emotional intelligence, authentic values, and an obsession with servant leadership, he guides organizations through transformations that are equal parts challenging and exhilarating.

    His superpower? Making the impossible seem inevitable – one cultural shift at a time.

    alastair@hihoworks.com


  • Transformational Executive & Strategic Leader

    Saj is the kind of executive who makes “business results” and “people fulfillment” seem like natural best friends instead of mortal enemies. With a track record of turning ambitious visions into reality, he’s mastered the art of creating engaged teams that actually want to work toward a common goal (imagine that).

    While other leaders obsess over quarterly numbers, Saj focuses on building lasting competitive advantages by aligning culture with operational excellence. His approach? High emotional intelligence, genuine care for positive change, and just enough strategic brilliance to earn recognition from the Globe & Mail and Report on Business.

    The result is leadership that’s both impressively credible and genuinely effective – proof that the best business outcomes happen when individual talent and organizational purpose are perfectly aligned.

    saj@hihoworks.com

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  • CEO

    David is an economist and behavioural scientist with a career spanning legal services, public policy, and innovation. He established the first behavioural science team in the UK legal market, pioneering the application of behavioural insights to regulation and professional services. As part of senior leadership, he led research and analysis teams to inform evidence-based strategy across the sector. 

    Today, he advises governments, regulators, and innovative businesses on the role of data, technology, and behavioural science in shaping effective, future-ready public policy and markets. 

    Alongside his regulatory and policy work, David collaborates with start-ups and scale-ups, helping them grow through the rigorous use of data, experimentation, and testing. He brings a practical focus on how organisations can design, measure, and refine new ideas to drive sustainable growth. 

    David holds a Master’s degree in Behavioural Science and a Bachelor of Arts in Economics, both from the University of Stirling.

    david.bish@hihoworks.com

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  • Chief Product Officer

    Chanelle is a product strategist and behavioural economist with 8 years of experience scaling products, building roadmaps, and driving retention and monetisation across highly regulated industries. She's held senior leadership roles in gaming, gambling, and health and wellness, and was most recently Chief Product Officer of Goss, a female-focused betting platform. 

    Chanelle began her career in research and behavioural science, applying evidence-based insights to policy and product design, before moving into product leadership where she progressed from early product roles to CPO. She combines analytical rigour with a sharp commercial instinct: taking products from zero to successful market launches, defining multi-year product strategies, and translating market trends into growth opportunities.

    Alongside her executive work, Chanelle advises start-ups, scale-ups, and established businesses on diagnosing product pain points, designing roadmaps, and creating data-driven growth strategies. Her focus has always been the same: helping organisations design, measure, and refine products that don't just perform in the short-term but are built for sustainable growth. 

    Chanelle holds a Master’s degree in Economics & Finance from the Barcelona School of Economics and Bachelor of Arts in Economics With Distinction from the University of Calgary.

    chanelle@hihoworks.com